The Vice President of Marketing is a strategic leader responsible for shaping and executing a company’s
marketing vision to drive growth, increase brand awareness, and enhance market positioning. This role
will oversee all aspects of marketing, including brand strategy, digital marketing, service marketing, public
relations, content creation, and analytics. The VP of Marketing will work closely with other executive
leaders to ensure the marketing strategy aligns with business objectives and drives revenue growth.
Job Duties and Responsibilities
• Develop and execute a comprehensive marketing strategy that aligns with the company’s growth
goals and market positioning.
• Oversee and allocate the marketing budget effectively, ensuring a high ROI across all marketing
activities.
• Define key marketing objectives and ensure strategies are in place to meet business objectives
and drive brand awareness.
• Lead brand strategy initiatives to increase brand equity and drive brand loyalty among customers.
• Drive lead generation and digital marketing efforts across channels, including SEO, SEM, social
media, email, and content marketing.
• Build, lead, and mentor a high-performing marketing team.
• Set performance goals for the team and provide regular feedback to ensure their professional
growth.
• Conduct market research to stay updated on industry trends, customer preferences, and
competitive landscape.
• Use data-driven insights to guide marketing decisions and adjust strategies to respond to market
changes.
• Regularly present performance reports to the executive team, outlining key successes, challenges,
and areas for improvement.
Job Competencies
• Strong leadership skills with a track record of building and managing high-performing teams.
• Expertise in digital marketing, including SEO, SEM, email marketing, and social media.
• Analytical skills with experience in using data and metrics to measure and optimize marketing
performance.
• Excellent communication skills, both written and verbal, with experience in public speaking and
media relations.
Supervisory Responsibility
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.
Work Environment
• This position may require occasional travel for industry events, conferences, and business
meetings
Physical Demands
• Prolonged periods of sitting at a desk and working on a computer.
Required Education and Experience
• Bachelor's degree in Marketing, Business, or a related field. MBA or equivalent experience is a
plus.
• Minimum of 8-10 years of marketing experience, with at least 5 years in a senior leadership role.
• Demonstrated success in driving brand growth, demand generation, and market expansion.
Preferred Education and Experience
• Strong analytical and problem-solving skills.
• Strong supervisory and leadership skills.